Twin streams of espresso pouring from the portafilter into a white cup

01 —For SharkNinja

Luxe Café

A slow-morning UGC piece for SharkNinja's Dutch March campaign — espresso pulled on the Ninja Luxe Café Premier, shot on-handle in 15 seconds.

Client

SharkNinja

Year

2026

Discipline

Film · UGC

Role

Concept, Director, DP, Editor

Deliverables

1× ~15s on-handle UGC film for the Ninja Luxe Café Premier (9:16)
6-month paid buyout — Meta, TikTok, Snapchat, YouTube + SharkNinja organic

SharkNinja was running a March creator campaign across their Dutch socials and GoSpooky brought me in for one of the slots. The brief covered six products — CRISPi, Airfryer, BlendBoss, Stainforce, CryoGlow and the Luxe Café Premier espresso machine — and after a few rounds of conversation we agreed I'd put everything into one strong asset on the coffee machine. Less spread, more weight.

The creative direction was deliberately open: on-handle, professional camera allowed, around 25–35 seconds, no competing Ninja products in frame. I treated it like my own morning. Linen shirt, tulips on the counter, side light from the kitchen window. Empty portafilter on wood, the warm click of the basket, the Ninja wordmark earning its place because the cup lands under the brushed-steel spout, not the other way around.

One ~15-second cut delivered for SharkNinja NL's Instagram and TikTok, with a six-month paid buyout across Meta, TikTok, Snapchat and YouTube plus organic use on SharkNinja's local and global channels, website included. Audience tuned to Benelux + France, 25+.