A Caffeinated Summer

Five days at Villa Serena in Tuscany. A big production — cinematic hero ads, editorial photography, UGC and behind-the-scenes — with professional models, styling and dressed sets across the villa.

The trip was planned with the production team. Ideation and shotlists were locked upfront, shoot days were scheduled around that, and every discipline ran its own lane on the ground.

My lane: UGC across the lifestyle, the villa and the Italian summer; editorial stills that fed the brand’s first house style; and behind-the-scenes of the crew at work. Alongside that I assisted the hero unit on the cinematic and drone sides — Sony FX3 plates, aerials, the bigger commercial frames the campaign leads with.