Stronger with You

Tom Schimmelpennink — a creator with around 500,000 followers in the Netherlands — was tapped by Giorgio Armani for a paid collaboration around the new Stronger With You Amber. The brief was simple on paper: a piece of UGC that read as a real moment between two people, made for a shared post between Tom and Armani.

Shot on a Sony A7C II in a single day. Warm, close, intimate — the kind of frame where you almost feel the heat of the room. The perfume is an amber composition with a woody finish, so we leaned into that: low golden key light, sweat on skin, the bottle catching the light in his hand. The whole idea sat in the title of the scent itself — two people, stronger together — and that's what we were trying to make visible.

Filmed, cut and colour-graded the same day. Approved by Armani on the first take. Lived on Tom's TikTok and Instagram as a shared post with the brand, and pulled around 3.4 million views.