Inside the formula
Macro product photography and a 30-second hero spot for Optimum Nutrition's golden-line campaign.
A controlled studio job built around one idea: show the product like a material, not a package. Macro lenses, slow pours, light shaped by hand. Every frame in the spot was designed to also hold as a still — one shoot, two outputs.
Pre-light tests two days before. Single key light, controlled fall-off, motorised macro slider. The pour shots were rehearsed dozens of times so the take was about timing, not luck.
Hero spot led paid social across EMEA. Stills covered the product page and CRM through the campaign window. The kit and the lighting plan became the template for the next two product launches.
- DP & editTim Beeren
- GafferHired in
- ProducerClient-side
- ClientOptimum Nutrition
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