Built loud, lives quiet
Product film and lifestyle stills for a new Ninja kitchen launch — fast cuts, deep contrast, every reflection on purpose.
A controlled-environment shoot for a high-gloss kitchen appliance launch. SharkNinja's brief asked for a product film that earned attention in three seconds — without ever feeling like a TVC. We built a black-on-black set, lit hard from a single direction, and treated every surface like a mirror.
Pre-built every shot in 3D before the kit moved. Two camera bodies on motorized sliders, macro primes, controlled smoke. The edit was assembled live on the day so the client could see structure as we shot, not after.
Hero film led the product page on launch day and ran as 15s and 6s pre-roll. Lifestyle stills covered the landing page and CRM. Approved in a single round.
- DP & editTim Beeren
- GafferHired in
- ProducerClient-side
- ClientSharkNinja
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